This is an update to let you know about a major decision I’ve made in my experiment in selling art online. I’ve been reading a lot of books, watching videos, teaching myself new things, and just generally learning as much as I can about what is required to put an online business together.
In that process, I had to come to grips with the first rule of business: that it isn’t a business at all if it doesn’t pay its employees a fair wage. Since I don’t need another hobby, (I already have one of those), I had to find out right at the start how many paper mache sculptures I could make in a month, and what would be a fair and reasonable price to put on those sculptures. Once I had that information, I could tell if a business built around selling the sculptures would be able to pay its employee a reasonable wage. (By ’employee’ I mean me, of course. I’ll be the only one doing the work.)
Watch the video to see what I discovered. And be sure to stay tuned for the next video, where Jessie Rasche, (she’s my daughter and an award-winning painter), shows us how to paint fur on our sculptures. You won’t want to miss it, and it should be online soon.
There are two books about business that are my current favorites. The first one, Profit First by Mike Michalowicz, is helping me get my head around that idea that a business should pay a fair wage to its employees. And, perhaps even more importantly, that the money you’re paid over and above your materials cost is not profit. There’s no profit until the employee (that would be me) gets paid. Do you agree with that? If not, let me know why in the comments below.
The second book is one that I’m currently reading, The One Page Marketing Plan by Allan Dib. I’ve only read a few chapters so far, but he already convinced me that an art business is no different from any other business, even though most artists say it is. Most of us would prefer to not do all the selling and marketing and other business stuff because we want to concentrate on our art. But Dib seems to think that’s normal for small, one-person businesses, and it’s one of the reasons why so many people give up so quickly. If you disagree, tell us why.