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Can we use Pinterest to get traffic to a brand new online art store? Jessie and I intend to find out – and you can help.
Our new Pinterest profiles are below – if you follow us, I do promise I’ll follow you back. If you watched the video you know why that’s important:
Pinterest seems like a perfect fit for artists who are trying to get traffic back to a new website…
…because it’s an image-sharing site, and paintings and sculptures look nice in photographs.
However, there are some tricky problems, which I discuss in this video. Pinterest doesn’t work the way it used to. Back when it was new, I threw a few images up on Pinterest for UltimatePaperMache.com and then wandered off and forgot about them. Yet my paper mache boards have 1,499 followers, and my pins get almost 150,000 views every month.
From looking at those stats, you can see why I decided to concentrate on Pinterest for my new website selling animal wall art. But things have changed rather drastically since I haphazardly created my first Pinterest profile.
They now have an algorithm that determines the popularity of a pin, and that’s how they (or their computer) determines how often your pin will be shown in other users’ feeds. And it determines to a great extent whether or not your pin will be shown if someone does a search for a specific keyword. I’m working hard to put keywords in all my image names and pin descriptions so the Pinterest computer will know what the images are about – and that’s all I did when I built my paper mache boards way back when.
But now, that’s simply not enough.
Today, because the algorithm determines popularity before deciding which pins people see, we need to have a popular board or profile before anyone sees our pins at all. And that’s the point of this article. I do hope you’ll take the time to follow our boards or profiles, so we can start showing up in the Pinterest algorithm. And yes, I promise we’ll follow you back.
To help me figure out how to use Pinterest the right way for marketing a new site. I signed up for a rather expensive course. I then found out that most of the same information was available on YouTube and in Kindle books. However, there’s a lot of conflicting info, like how many pins you should post each day, whether or not you should have a board with just your own stuff, etc.
And, most frustrating for me, most people who teach Pinterest for marketing are “Lifestyle bloggers.” (I’m not sure what a Lifestyle blog is, but they seem to make a lot of money.)
I have not been able to find anyone who specializes in using Pinterest to market physical products, like art, for instance, except for one quick overview by the Shopify team. If you know of a video or website I should know about, please give us a link in the comments. Specifically, I’d like to know the best way to design our images. The Lifestyle folks all use quotes and cute sayings over faded-out stock images. That obviously won’t work for an artist.
Teaming up with another artist:
Since Jessie also started a new online art store, where she’s selling her new abstract paintings, we teamed up to do our social media campaigns. She agreed to create an Instagram account for me, and I agreed to create a new Pinterest profile for her. Thank goodness, because I don’t own a smart phone, don’t want a smart phone, and I don’t understand Instagram at all.
But she seems to have it all figured out. Here are our new Instagram accounts, in case you’d like to check them out:
For my new animal prints: https://www.instagram.com/animal_wall_art/ (Evidently there’s a guy already on Instagram who is using Jonni Good for his account, although that’s not his name. Go figure.)
For Jessie’s abstract paintings: https://www.instagram.com/jessierasche/
In the next few weeks and months, we’ll be able to tell if our new social media campaigns have worked. Will we get enough visitors to our new online art stores? If we do get visitors, will they want what we have to offer? Since the Shopify sites do cost money (and the scheduling services we’re using to help us with our Pinterest and Instagram campaigns cost money), we’d like to figure this out as soon as possible.
If it does work, and people do start buying our artwork, we’ll be able to spend a few dollars on advertising. If it doesn’t work, we’ll need to shut down our websites, because there’s no point in paying the fees just so people can look at our pretty pictures online.
Want to contribute to UltimatePaperMache’s Pinterest boards?
Now that I know about group boards on Pinterest, I’d like to invite you to contribute to the UltimatePaperMache Pinterest boards. I’m trying to update the account with pins of your images that you post here on the site, but there are tons of them, and it will take forever to get to them all. Plus, I don’t have time to scour the Internet for images of great paper mache art from people who don’t post here. People like Dan Reeder, for instance. There are many, many more, but I just don’t have time to find them.
If you would like to become a contributor to one of my boards, you’ll need to follow that board, and then I need to follow you back. So go ahead and hit the follow button, even if there aren’t any images on that board yet. Then send me an email telling me what your Pinterest user name is, and let me know you’d like to be a contributor. Paper mache images only, please – no pictures of your breakfast or favorite movie stars or whatever. You wouldn’t do that, of course… 😉
And, as always, tell me what you think about this whole idea of selling art online. If you have any suggestions for us, please comment below. I’ve really enjoyed the feedback I’ve received from this series of posts.